This year’s ITMA in Milan was for the German textile machinery producer BRÜCKNER in every respect a complete success. The new corporate design underlined perfectly the guiding idea of the exhibition to provide for more sustainability in the production processes of the textile value-added chain. The great number of visitors and the quality of the discussions exceeded by far the expectations. The throughout positive feedback for our participation and mainly for the exhibited innovations was for the complete BRÜCKNER team a confirmation for their work. Many projects have been discussed on the fair in detail and technological solutions have been prepared together with the customers. During the eight days in Milan, BRÜCKNER closed deals in the double-digit million range. The variety of the projects is very pleasing: Machines for finishing of woven and knitted fabrics, coating lines for technical textiles and lines for the carpet industry. BRÜCKNER could score in all fields due to new technologies and competent advisory service. And there was a great interest for spare parts and the modernization of existing lines. There was a great interest on the fair for sustainable and energy-saving products. BRÜCKNERoffered beside the new and efficient stenter concept POWER-FRAME ECOLINE mainly innovations in the field of coating technology. They presented the new application unit ECO-COAT which has been developed particularly for minimum applications. This unit allows impregnations as well as applications on one and on both sides of the fabric. The minimum application quantities require in the following drying processes clearly less water evaporation which has a positive effect on the energy requirement at the respective dryer. Also the new software tool ECO-MATIC has been excellently received by the customers. It supports the user and helps to question and check again and again the ongoing processes. The tool leads to a more efficient handling of the machine and the resources. The result of the optimisations shows in a significant saving of resources and cost. This software functions not only in new machines and leads to a clearly better understanding of the relation between machine technology and finishing process by the users. “Our customers have a true interest in sustainable products and know by now the benefits of life cycle considerations. In most cases the investment in high-quality machines turns out to be profitable because the consumption of energy and spare parts as well as the maintenance over the lifetime of the product are clearly lower. The positive feedback by our customers show the success of our product development in sustainable, efficient and reliable machines. We will consequently follow this way also in future.” explains Regina BRÜCKNER, owner and CEO of the BRÜCKNER group. “Thus we bank also in future on Germany with its skilled labour as a location for industry. We ensure thereby that our lines “made in Germany” satisfy the high expectances of our customers regarding quality and efficiency.”