Odak Kimya became in Turkey, the single distribution partner and in all sectors, the single authorized X-Rite Service Center of the X-Rite/Pantone that is the world leader in the color management, measurement and communication technologies.
Offering advanced technology color solutions in Turkey since 1998 and in Turkey, being the representative of Pantone that is the color authority of the world Odak Kimya, with its network of dealers owned by it throughout the country, became in Turkey, the single distribution partner and in all sectors, the single authorized X-Rite Service Center of the X-Rite/Pantone that is the world leader in the color management, measurement and communication technologies. Becoming thus the single authorized person who will serve all sectors in Turkey, the Chief Executive Officer of the Odak Kimya, Ayla Çuhadaroğlu said that this partnership provided very significant benefits for both end users and the customers in the position of a vendor. Stating that they will provide high quality customer services and technical support to the customers of the X-Rite/ Pantone for the entire rangeof products, Çuhadaroğlu said that “Odak’s proved distribution business model and the local service and calibration service, together with the opportunity of more stocks and faster delivery provided by our local depots provide X-Rite/Pantone business partners with flexibility and productivity”.
“WE AGREED WITH ODAK TO SERVE TURKEY BETTER”
X-Rite Turkey, Middle East and Africa Regional Director Simone Viscomi also indicated that they focused on this market due to their continuing determination for responding better to the needs of the Turkey’s market. Noting that their determination continues in the course of developing their color management solutions which are the best of its classes in the fields in which color is important and critical, Viscomi continued his words as follows: Collaboration performed with Odak and the formation of an expert team ensure that the customers and the partners of the X-Rite reach the best in the sense of understanding the level of service, the product information, the response times and the local market conditions.” Indicating that their areas of specialty are the solutions based on color measurement and management, Çuhadaroğlu stated that the X-Rite-Pantone Company is located at the heart of these solutions.
“PANTONE IS THE GLOBAL COLOR AUTHORITY”
Explaining that the Pantone is the color referencing system in the simplest definition, Çuhadaroğlu said that “The Pantone catalogue known by all of us ensures that we establish communication with the colors. You know which color is the color identified by the Pantone code irrespective of where you are in the world. Pantone is the global color authority in this field. It offers suitable products to all sectors where there is color communication. Designs, advertisements, inks, print works, photos, textile, paints, fashion, cosmetics, plastics, etc. Pantone merged in 2007 with the X-Rite that was the leader of the sector in the field of color measurement devices and strengthened its digital solutions more. As Odak Kimya, after our collaboration, our services have increased, as well. Accordingly, the investments of the X-Rite in Turkey may also increase for the developing needs.”
“X-RITE/PANTONE PROJECTS GROWTH IN TURKEY”
Stating that Turkish economy that is one of the fastest growing economies of Europe is a very important market for the X-Rite/ Pantone, as well, Çuhadaroğlu narrated that the X-Rite/Pantone making marketing investments with the synthesis of digital and traditional projects that this growth will continue in Turkey. Mentioning that Turkey that is a large internal market forms a bridge between East and West and North and South, Çuhadaroğlu noted that this position provides cost and productivity advantages for many markets.
